Understanding Aesthetics

Eastern aesthetics often emphasize balance, simplicity, and the natural world, contrasting Western aesthetics that lean towards complexity, detail, and human innovation. The core of Eastern aesthetics lies in its minimalist approach, celebrating empty spaces as much as filled ones, and embracing irregularity and imperfection – a concept known as “Wabi-Sabi” in Japanese aesthetics. On the other hand, Western aesthetics often focus on proportion, symmetry, and a well-defined depiction of reality.

Our understanding of these aesthetic principles guided us to a design solution that seamlessly integrated Eastern aesthetics with a minimalist touch. This design strategy, while rooted in traditional Asian culture, has been proven to be highly effective and popular in modern designs. The use of white space and simple shapes introduced a calming effect to the design while also ensuring clear, uncluttered messaging.

Every element of the design, from colors to textures, was chosen to be a direct reflection of the brand’s identity. This allowed us to create a dining environment that was not only inviting and comfortable but also evocative, creating lasting memories for diners.

Consistency was key in delivering a powerful brand image. Our design solutions, from advertisements to interior patterns, were applied cohesively, guided by comprehensive brand guidelines. These guidelines included shapes, patterns, textures, and colors that could be utilized across different media, ensuring a uniform brand presentation.